Durex Campaign
The concept for this advertising campaign was to create ads for a Durex branded vibrator. I took the lead in this school group project and I wanted this campaign to be fun, feminine and cheeky. This is how I came up with the overall coloring of the posters, along with changing the original blue color of the logo to being pink and purple. To take it a step further, I came up with the campaign slogan, “do it right, do it yourself”.
The posters and graphics you see here are a “remastered” version I created in 2022 to update the typography a little bit. The posters and mockups were done to quickly show what assets for this campaign would look like - but this project mainly showcases my advertising campaign and big project thinking skills.
2019 Principles of Advertising Class – The University of Tampa